Harkness Screens Provides Groovy Images For The Biggest Ever Sing-Along Of Mamma Mia! The Movie
Large Crowd Watches Hit Musical's Mega Screening on 108 Foot Matt Plus
LONDON, ENGLAND, FEBRUARY 8, 2010 — On Sunday, January 24th, London’s O2 arena hosted the biggest screening and sing-along ever of the hit film, MAMMA MIA! A giant 108-foot Harkness Matt Plus screen was specially built in order to allow the some 8,000 fans in attendance to see their favourite movie in all its glory.
“This unique event required us to use a huge custom built projection surface capable of providing the large audience with a great view anywhere in the arena,” says Andy Peat, director of Andy Peat Associates. “We presented this challenge to Harkness Screens and like they have done many times in the past, provided us with a solution that worked out great.”
According to Peat, “We decided to use a Harkness Matt Plus screen because we were using three Christie CP2000XB projectors (provided by Motion Picture Solutions) that were overlapping each other and we didn’t want too much gain. In addition, since this was a large arena and not a standard cinema, we had to take into account the audience sitting all around the venue.”
Harkness Matt Plus screens are considered by leading cinema exhibitors worldwide to be the best matt white projection surface. The flexible PVC-based material is manufactured to a unique formulation and specification providing wide viewing angles, high contrast, bright pictures and excellent colour temperature.
Dressed to impress and ready to join thousands of other fans in belting out classic ABBA hits, the crowd was treated to a unique performance by the entire London cast of the hit stage show before the screening of the movie.
Harkness did a great job” adds Peat. “Its 108-foot custom Matt Plus screen helped ensure that the audience had an experience they will not soon forget.”
About Harkness Screens
Harkness Screens is the world’s leading manufacturer of large screens. Thousands of screens are supplied every year for cinema, film production, special effects, live events and custom AV applications. Founded in 1929, Harkness has just celebrated its 80th year in business and has screens in place in over 50 countries. With its corporate office located in the Ireland, other offices and factories are located in UK, France, Beijing and Fredericksburg, VA. Harkness Screens combines unrivalled experience with the latest technology to provide innovative solutions to the company’s key markets worldwide. For more information, visit the Harkness Screens web page at www.harkness-screens.com.
