RealD and Harkness Announce New Partnership on Precision White Technology (PWT)

United Kingdom - 1st June 2020 - RealD and Harkness Screens today announce the widening availability of their Precision White Technology (PWT) screens. The revolutionary screens, which are produced in an exclusive partnership between the two companies, have a scientifically engineered surface technology that delivers incredible content in both 2D and 3D formats. This creates a smooth texture, precise image all from a screen which appears white. Now, for the first time, these incredible 1.4 and 2.0 gain PWT screens will be made available to all cinema operators globally.

Travis Reid, Chief Operating Officer of RealD said, “We have a long and valued partnership with Harkness Screens and are delighted to be able to announce today this latest development in our relationship with them.”

Mark Ashcroft, CEO of Harkness Screens said, “PWT is a wonderful piece of technology which is perfect for a wide range of auditoria and I am excited to be able to include it as part of our portfolio available to all Harkness’ customers. We work hard to find the right solution for all of our commercial partners, and in conjunction with RealD, we believe that PWT helps us take another step to achieving this goal.”

For more information on how the PWT screen could benefit your cinema, visit the Harkness Screens web page at www.harkness-screens.com.  

Mark Ashcroft on 162 Days of the Coronavirus Challenge

In mid-March, I exchanged a LinkedIn post with a good friend and former colleague, Ted Gioia. His advice was that I should write a leadership book once I had navigated through the Coronavirus crisis.

In many ways that felt like the start of the leadership challenge that I, like many other CEO’s faced.

As I spoke to a colleague, Andrew Emmott, I realised that my intimate contact had started on the 6th of December 2019. Looking back, I remember debating with Andrew when he should head from the UK to China to visit customers. The big decision based on dates for his stag do.

Talking with Andrew we were trying to arrange interviews for a new Business Development Director in Beijing, and we selected the 10th of December; at that point I would fly out for a full day of interviews plus a Quarterly Business Review with our China General Manager, Allen Xing

Fast forward to the 6th December when Andrew told me about his visit to Hubei, my immediate response was; where is that?

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Here’s what he told me about his flying visit to Hubei;

Harkness have been developing a partnership for a High Gain Silver 3D screen with a premium format cinema brand.  Having gone through various stages of R&D and approvals a screen was installed in China for an on-site evaluation, with the partner company, at a Wanda Cinema in October 2019. 

For Harkness’ assessment it was necessary to see the screen in theatre, to check against specific criteria including; image uniformity, brightness and 3D appearance.  

On the 4th December 2019 Allen and I took an early morning, 1000km flight from Beijing Capital to Xiangyang, in the province of Hubei.  Following check-in at one of the very few internationally recognised brands in the city; the Crown Plaza, situated next door to the Wanda Plaza, we met the cinema manager and viewed our screen. 

The screen looked great.  At 20m wide, the first commercially installed screen of our next generation, high-gain technology, silver screen did not disappoint, the site manager extremely satisfied with Harkness’ addition to the site.

With only one direct flight per day from Beijing, Allen and I had the afternoon free to visit the city of Xiangyang.  Xiangyang is the second largest city in population to Wuhan, in the province of Hubei. 

Boasting one of the oldest still-intact city walls in China, the main street has a bustling market feel with modern shops lining both sides of the pedestrianised centre whilst maintaining the character and feel you would expect in a traditional Chinese city.  Held within the gate tower at one end of the street is the city museum, with collections from the Qin and Han dynasties.

A taxi took us to Xiangyang Tangcheng Film and Television Base, a filming location for Disney’s Mulan (2020).  At a cost of 1.6 billion yuan (230 million dollars) and after six years of construction, it replicates the living conditions of the great Tang Dynasty in China (618–907AD) including civilian streets and markets, lakes, pavilions, an imperial city and officials’ mansions. 

Outside of old town Xiangyang, in the taxi to and from the airport, the city has an extremely industrialised feel.  The main road lined with factories, storage facilities and car production plants.  This was not surprising as Xianyang is on the first international rail freight routes, supporting the ‘Belt and Road’ initiative for economic and transport development.

I was pleased with the news from Xiangyang and looked forward to congratulating the team in China upon my arrival in the country.

It was on the 10th December that I sat in the lounge at the Westin hotel, prepared to interview two people, Kevin and Jeff. My memory is often taken back to meeting Jeff.

He told me he had moved back home to Wuhan; both his parents had taken ill and he was at home looking after them. He hoped they were recovering from a respiratory pneumonia.

Before Covid-19 had caused Wuhan to be sealed off from the rest of the Hubei province on the 23rd January, many Xiangyang residents would have returned from there to be with family for the Lunar New Year festivals.

It is hard to imagine that what Andrew saw as an extremely inviting, friendly, bustling city only 300km from the epicentre of the world pandemic would have been unaffected by the virus. Andrew told me he saw a report on BBC news from a doctor who said she had chosen to remain in the city to help at the ‘fever clinic’. The hospital was better supplied with protective equipment than she expected through government efforts and private companies’ donations, a situation now replicated around the world.

Whilst much of the world is in lockdown, Andrew hopes to visit again soon.

On the 23rd January I sent a note to the manager of our Chinese factory, Yao Hui, relating to her my experiences with SARS in 2003. At the time I was EVP at Sola Inc, a NYSE company, with manufacturing in Guangzhou.

As SARS accelerated, the Chinese government made it clear to us that if any member of our staff contracted the disease our factory would be closed; such a result being unthinkable as the factory was a global supply hub. Our CEO and COO, Jeremy and Barry moved quickly. Building a contingency plan, putting in place on-premises medical teams to implement; hand hygiene, face masks and temperature checks.

My note to Yao asked her to instigate track and trace of our staff as they headed off for Chinese New Year, also stressing the importance of hand hygiene, deep cleans, masks and temperature checks. I repeated the message to our other factory managers in India, France, the UK and USA on 23rd February.

The safety of our staff being paramount the message was also relayed to all our offices.

As February ended my colleague Nicolas Chiovini found himself forced to work from home after his village in Northern Italy was found to be in the so-called red zone. The week before he had been in Nice, France with colleagues from the USA, the UK and France.

On Friday 13th March, I found myself spending the day in our Stevenage Technology Centre. The key focus was how to deploy our R&D and Technology teams against two critical areas for cinemas; the deployment of RGB lasers and how we can reduce screen installation costs.

On arriving home that Friday evening I was very ill, so I let Chrystal Shaikh our UK site GM know. We decided to inform Public Health England, closing the site and enacting a deep clean reopening after five days. That started a period of self-isolation and working from home. I have continued to walk for 45 minutes per day, only leaving my home twice, so far, for essential shopping.

During this period, I have focussed on the short-term actions to protect the Harkness business, its employees, its shareholders, its banks, its suppliers and customers, both old and new.

It has required us to close factories, but today four out of our five factories are open and supplying screens. It’s sad to see many of our competitors closed but being fully prepared to quote at ridiculously low prices.

We have responded to emergency requests from the Indian Government, local hospices and aged care givers, providing them with face visors and aprons. Developed and manufactured in less than seven days by our factory and R&D teams, that alone has filled me with pride and given our whole business inspiration.

So, having managed the emergency phase, we are now executing the reboot phase and planning for the recovery phase. Cinemas will re-open and moviegoers will want to get in front of the big screen again. At Harkness we are leading the way with technology and products to assist our cinema customers.

It’s allowed me to connect with organisations outside cinema, investigating ways to stay relevant. Catching up with my old boss at Party City, Jim, was great. We’ve even developed an interesting new idea and recall his ability to combine financial expertise with humour. During this emergency, such qualities are essential.

From my days in optics that reconnection has been very rewarding and there are some in cinema product ideas on their way. I am not sure whether this is the first chapter but it’s a new challenge that I am proud to have been able to contribute to thus far.

The Value of Design Data, Surveying and Simulation in Creating Safe Cinema Spaces

Download your copy of this new White Paper

Cinema operators around the world regularly face challenges which have the potential to affect the way in which they operate.  From legislation changes through to security concerns, iterations to technology and even global pandemics, these challenges can have a profound impact on the profitability and efficiency of the entire cinema operation and the current Covid-19 pandemic presents new challenges never experienced before.

Whilst cinema operators are rightly focused on providing the best possible experience to their customers whilst showcasing the best theatrical content available, often overlooked is the importance of the most important asset, the building itself. Real-estate is undoubtedly the most important asset for any cinema exhibitor, yet often it's the element least well documented, invested in or looked at from the perspective of operational effectiveness.

This report aims to showcase the value in good design data, the requirement and benefits of interrogating both design data prior to construction as well as built environments prior to redevelopment and the value in using leading simulation tools to gain a deeper understanding the operational efficiency and utilisation of a building once complete and the role that simulation is likely to play in helping keep movie-goers safe once cinemas re-open post Covid-19.  Sometimes, exhibitors and building operators fails to appreciate the value of data generated during the design and construction phases, beyond the cost of creating it. It may fall to architects to explain this better but, currently, there are enormous benefits being missed that for example, a fully-coordinated 3D-Building Information Model (BIM), can bring, and not only during the building-phase, but throughout the building’s entire lifecycle.

Supporting The Industry Through Covid-19 And Beyond!

In our last communication to you on 19th March, we outlined our position at the time for staffing and our global screen production facilities.  Since that communication, the situation has changed somewhat within Harkness as we continue to see our industry adapting to these difficult circumstances and governments around the world implement initiatives including full lockdowns and stimulus packages to help preserve the global economy. 

We felt it essential to keep you informed on our current status, the measures we’re putting in place to ensure we can continue to support your businesses in the way in which you’ve come to expect us to and the additional work we’re undertaking globally to both support key workers and front line services during this crisis and to provide you with additional resources to help your business restart in the coming months.


Manufacturing Capability

Since mid-December we have instigated a series of actions to protect the safety of our staff and to keep our supply chain strong. Our factory in China has been re-opened for over a month and is manufacturing screens for cinema exhibitors around the world.  Our factories in the USA and India have remained open throughout and likewise maintain manufacturing capabilities. So today 4 of our 5 factories are open and able to support cinemas.

Our manufacturing facility in France is currently closed due to local government guidelines restricting the proximity of workers on the factory floor.  We continue to evaluate local restrictions and identify methods by which we can adapt our manufacturing processes in order to maintain social distancing during our artisan manufacturing processes. 

In the meantime, customers usually ordering screens from our French facility are still able to order screens from Harkness and these will be manufactured at one of our other facilities and we have a number of customers in Europe taking advantage of our global manufacturing capabilities to continue their renovation work. 

Staffing

The severity of the situation and the anticipated longevity of cinema closures has meant that we have taken difficult choices to adapt our staffing requirements.  Many of our employees have now been furloughed in accordance with local government initiatives however we have ensured that we have retained sufficient resources across the entire business globally to continue to facilitate your requirements both in terms of product and technology support.

We believe that you should see little to no difference in the level of service or attentiveness you’ve come to expect from us however you may receive a response from a different member of the Harkness team than your usual primary contact.  All emails sent to furloughed staff are being received by other members of the Harkness team and will be responded to accordingly.

Our first priority is the health and well-being of our staff and we will continue to monitor the situation with a view to restoring our teams at the earliest possible opportunity.

Product Maintenance

A number of customers have asked us for guidance on protecting their screens during the shutdown and below are some recommendations. In the majority of cases, screens left static in auditoriums where HVAC has been left running should notice no difference in the performance of their screen upon restart.

If HVAC has been turned off:

  • It is recommended that HVAC units are left on at all time.

  • In high humidity and high heat environments screens may look relaxed or sagging and seams could become more visible.  Once HVAC units are re-engaged, screens should pull back in to their correct position and seams should once again disappear.

  • There is a possibility of mould growth on the screen in high humidity environments as a result of HVAC being switched off.  Mould is typically difficult to remove from the surface and if the screen is coated (Perlux, Spectral or Clarus XC), the screen is likely to need to be replaced.

Cleaning or disinfecting the auditorium:

  • A number of exhibitors are reviewing the possibility of increasing auditorium temperatures to in excess of 50°C (122°F) as part of their disinfection program ahead of re-opening.  Heating the auditorium to this temperature could cause distortion to the screen.  This distortion may cause the screen to misshape which could in turn result in additional tensioning.  On a curved screen this could cause bellying, where the screen pulls away from the natural curve of the frame.  So after a temperature increase, the screen may not return to its original position on a wrap-around frame, however this may be less of a problem on a lace-in frame as additional stretch may be possible.

  • It is unlikely that there will be a build-up of dust on the screen during closure. Dust may gather where the screen frame has not been earthed however we do have pre-existing recommendations for dusting a screen which can be used and these can be found online.  Dusting should only be carried out as a last resort and only in dry (non-humid conditions).

  • Cleaning HVAC systems using normal methods and chemicals (provided by your HVAC engineer) will not damage the screen provided they do not come in to contact with the screen surface.

  • We continue to strongly recommend not using domestic cleaning surfactants on the surface of the screen in order to remove dirt and it is essential that no rubbing or abrasive materials are used on a coated screen as this is likely to substantially degrade product performance.

  • We are currently evaluating a number of options for disinfecting screens and auditoriums including the use of Ozone and UV-C and we will present these to the industry once we have concluded our scientific research in to how these may affect product performance.

Screens awaiting install:

  • Screens should normally be transported and stored at temperatures between 5°C and 30°C (40°F and 85°F), with relative humidity less than 80%. If screens are very cold (e.g. following air transport) then they must be allowed to warm up before unpacking, otherwise cold cracking may occur.

  • Folded screens should ideally be installed within 4 weeks of shipping and rolled screens within a maximum of 12 weeks however, these should have greater longevity if screens are stored at the correct temperatures highlighted above.

  • Packages should be handled with care to avoid damage. Coated silver screens cannot be folded for transit or storage; roll packing must always be used.

PPE Equipment to Support Key Workers and Frontline Services

Harkness has developed prototype designs of medical curtains and heavy-duty PVC aprons using the PVC usually used to create a cinema screen. These could be rolled out into a number of different environments outside of medical services, such as the fast food, hotels, restaurants and supermarkets. Our team across the world have been collaborating to think of products that could help those on the frontline during these unprecedented times.

We are also currently developing other ideas that could help commercial industries maintain high standards of health and safety, both during and post the COVID-19 pandemic. Droplet shields are clear visors that would allow those working in retail professions, including cinemas such as supermarkets and fast food restaurants, to complete their day to day activities, reducing the risk of infection to themselves and customers. 

Whilst the original concept was not created for critical care healthcare professionals, the feedback Harkness have received about the droplet shields has meant that we have embarked on prototyping a face shield for those directly on the frontline.

Supporting Your Re-Opening

Screen Design and Specification Consultancy

Some of our customers are choosing to carry out upgrade work during this enforced closure to ensure that their movie-goers have the most spectacular reintroduction to the cinematic experience upon their return.

Through a number of initiatives launching imminently, we’re making our Cinema Technology Group experts available to customers to help take your planned design (auditorium geometry and CAD or BIM files) and optimise their next screens (both now and for the future) to take in to account projection technology, 2D and 3D presentation quality, brightness, uniformity, moiré, laser speckle and sound transmission.  Our passion remains to support your business in enriching every cinema experience.

Cinema Presentation Restart

We’re preparing a rental fleet of Qalif Ultimate devices to help you re-calibrate your auditoriums.  Accompanied by online training, our Qalif Ultimate units can help your teams restore and fine tune all elements of cinema presentation including brightness, colour, contrast, focus, alignment and audio channels.

E-learning Materials

Our Cinema Technology Group experts are currently developing a curriculum of bitesize electronic learning resources to help educate your teams during this period.  We’ll focus on the importance of the screen, measuring brightness to industry standards, screen gain and image uniformity and specifying the correct surface based on projection technologies. 

Keeping Your Staff and Customers Safe After Re-Opening

Simulate social distancing measures digitally

Our industry-leading Reality Capture digital surveying service has the ability to help cinemas simulate scenarios digitally.  From one day on site in your cinema, our experts can in a few days create a digital environment from which you can simulate different scenarios focused around the lobby and auditorium spaces such as loading the building, queue management at concession stands, pinch points and entry and exit points. 

Understanding how your building performs might help you to put in place the equipment and measures necessary to gain government approval to re-open your cinemas and most importantly to help you keep your customers maintaining social distancing measures, whatever they may look like once cinemas re-open.

Safety Equipment for Cinemas

We understand that just opening the doors to your cinema isn’t enough.  We’re here to help you ensure your staff and customers have the confidence that they’re safe to come back to your cinema. 

Of course, a key metric for re-opening your cinemas will undoubtedly be occupancy levels and with that in mind, Harkness is currently developing a range of prototype designs for droplet shields, distancing barriers, partition screens and seat covers to help ensure that cinemas can open with the maximum possible occupancy levels whilst ensuring that assumed relaxed social distancing measures can be maintained.  Many of these are in development currently and we are keen to hear suggestions from our customers as to how we can assist with keeping your staff and movie-goers safe.

Active Tracking Technology

We are also currently exploring the viability of adding cutting-edge embeddable technology to our screens which will enable them to work with proposed contact tracing systems to provide movie-goers with additional peace of mind when visiting cinemas.

How Can We Help You?

As well as the measures above, we remain committed to supporting the global cinema industry.  We’re keen to hear from you how we can help.   Please feel free to reach out to your Harkness primary contact to let us know what we can do to support your re-opening and beyond.

Further Harkness Updates

The most effective way to keep up to date with any new information as it becomes available will be via our websites harkness-screens.com and harkness.co.

Please look after yourselves and your families and stay safe. Our team remain hugely passionate about this business and incredibly optimistic that together we will see our incredible industry flourishing once again,

Best regards,

Mark Ashcroft
Chief Executive

Harkness Screens Covid-19 Solutions

DUBLIN, IRELAND, FRIDAY 3RD APRIL 2020 – Just over a week ago Harkness Screens announced that they would be starting a number of research and development projects into ways that they could support healthcare workers, social care workers and key workers, using their unique skills and broad geographical footprint.

With factories in the United States, UK, France, India and China, the effects of COVID-19 and the coronavirus have been felt by all branches of the Harkness tree. With going to the cinema and large gatherings off the agenda for the foreseeable future, Harkness Screens now shift to focus on how they can help those on the frontline best.

With 90 years’ experience working with screens surfaces, PVC having been the core material used for majority of this time, Harkness have the process and the skills and belief that they can instead provide durable and protective clothing and equipment for those on the frontline, fighting COVID-19.

Harkness have prototype designs of medical curtains and heavy duty PVC aprons using the PVC usually used to create a movie theatre’s silver screen. These could be rolled out into a number of different environments, such as the fast food, hotels, restaurants and supermarkets.

CEO of Harkness Screens, Mark Ashcroft, is firm in his belief that Harkness can offer much needed protection and help in these difficult times.

“For us, this pandemic could be felt at the tail end of last year when the onset of it in China meant that our factory remained closed from Chinese New Year to the end of March,” Ashcroft said, “As a result, when COVID-19 reached the other regions we operate in, we knew what to expect and were proactive in thinking of new ways to help.

“Our team across the world have been collaborating to think of products that could help those on the frontline. I have seen images of medical staff at drive through testing centres in the USA and UK wearing aprons that are made from a material no thicker than that of a plastic bag you can get from a grocery store. They blow in the wind easily and expose people putting themselves in danger of contracting the disease.

“These heavy duty aprons made out of PVC would sit far stiller and would take much more than a breeze to disrupt them. We truly believe that we can help those on the frontline at the moment and hope that people take us up on our sincere offer to provide assistance in these unprecedented times.”

Hoping to provide screens or curtains to be deployed in hospitals, field hospitals and temporary healthcare facilities, such as that at the Javits Center in New York and the Nightingale Hospital which is being constructed in the ExCel London exhibition centre with 4000 beds. Elsewhere in the United Kingdom, to cope with the expected rise of cases in the country, the Parc y Scarlets is expected to provide 500 beds, Cardiff’s Principality Stadium will be set up with 2000 and in Scotland, the SEC Centre in Glasgow will be providing 1000 beds.

Chief Scientist and Director of R&D (research and development), Laurent Espitalier, believes that all of Harkness’ ideas are well within the skillset and capabilities of Harkness staff all over the world.

“All of the concepts we have come up with use the same techniques and technology that we use every day in the manufacturing of cinema screens,” Espitalier said, “Things like the medical curtains have a place in all critical industries, maintaining high rates of production and can be very easily produced by us.

“Speaking to my colleagues all over the world, who are in different stages of this pandemic, I am sure that Harkness Screens can offer help where it is most needed. The fact that we have such a wide global footprint means that we can help countries and provide them with high quality PVC products, because we have a wealth of knowledge in that material.

“More than anything we just want to help. We understand we are not alone in that; you have seen over the last week or so, how many people have volunteered to help the NHS, how many doctors and nurses have come out of retirement. We want to be part of that.”

Harkness Screens are also currently developing other ideas that could help commercial industries maintain high standards of health and safety, both during and post the COVID-19 pandemic. Droplet shields are clear visors that would allow those working in retail professions, such as supermarkets and fast food restaurants, to complete their day to day activities, reducing the risk of infection to themselves and customers.

Whilst the original concept was not created for critical care healthcare professionals, the feedback Harkness have received about the droplet shields has meant that they have embarked on prototyping a face shield for those directly on the frontline.

Another concept currently being investigated is the potential of creating ‘driver bubbles’ for taxi drivers ferrying essential staff to and from work. This would involve the installation of a curtain system around the driver, to again prevent the transmission of the virus and bacteria between passenger and driver.

“I am very proud to be heading up a group so passionate about providing aiding essential services during this event in history,” Mark Ashcroft said, “Everyone is working around the clock to come up with solutions that we are facing in this new world and I sincerely think that each of our solutions can help someone somewhere.

“We are committed to sell these at no more than manufactured cost to Government, medical and military sectors, to help the COVID-19 crisis and support keeping our factory employees in work during the cinema shutdown period.

“What is so utterly fantastic is that each of our factories, when given the specifications for each of these concepts, will be able to start production right away and help healthcare, social care and other key workers in their regions beating this pandemic.”

To learn more about the products in development and for more information on their availability visit www.harkness.co and click the Harkness Here to Help button and we will contact you.

Harkness Screens Statement: Covid-19

To all employees, suppliers and customers of Harkness Screens,

I personally would like to update you on the situation here at Harkness as the Covid-19 crisis unfolds.

Screen manufacturing is a relatively small part of the industry we all love, we are most probably the largest by revenues and have the widest geographic footprint with 5 factories.

Since mid-December we have instigated a series of actions to protect the safety of our staff and to keep our supply chain strong. Our factory in China re-opened last week.

This week our manufacturing in France was halted after the government guidelines talked to proximity of workers on the factory floor. Screens made are awaiting collection.

So today 4 of our 5 factories are open and able to support cinemas.

We have people working from home and we are monitoring the factory loading; where we witness reduced loading we will attempt to protect our staff but this may vary by location.

We want to stand in solidarity with the industry, be supportive of our suppliers, be there for our customers and ensure the safety of all our staff.

Predicting the length of such an unprecedented event is impossible and has the potential to place massive stress on everyone. This can be emotional, financial and sadly see us lose loved ones. I am working to mitigate all 3 areas and welcome any thoughts from colleagues, suppliers and customers how we can support each other.

In an industry driven by creativity, we have commenced R&D projects to see how our manufacturing technology can support healthcare workers and how screens can be used to ensure auditoriums can be regularly sanitised during or after Covid-19. In addition we will make contributions to vulnerable people in society.

Appreciate your time and be safe.

Mark Ashcroft
CEO at Harkness Screens

Projecting Excellence in the Technology Sphere - Interview with Mark Ashcroft

Mark Ashcroft, Harkness Screens CEO and CEO Monthly’s "‘2019 CEO if the Year for the UK’.

Mark Ashcroft, Harkness Screens CEO and CEO Monthly’s "‘2019 CEO if the Year for the UK’.

Harkness Screens is the world's leading screen technology company, specialising in the design and manufacture of projection screens and supporting technologies for cinema and live events. We spoke with CEO Mark Ashcroft, on the back of his recognition as the ‘2019 CEO of the Year for the UK’, to find out more about the company’s extraordinary success and peerless reputation.

The technology industry is, often, a rather unpredictable beast. It’s also one of the world’s most dominant sectors, fuelled by constant growth and truly relentless innovation. Partnering these challenges through a more consumer-centric lens, Harkness Screens’ success in screen technology becomes all the more impressive. Juggling an innovative ethos, creativity and best in class engineering to determine the next ‘big thing’ in their industry. As such, they have become the defining standard of excellence, setting the pace in an evercompetitive and demanding field.

"From single-screen independent theatres to large multiplexes to large format immersive theatre experiences or live events, Harkness supplies thousands of screens every year helping provide outstanding presentation experiences to audiences around the world." Says Mark Ashcroft, CEO.

Moreover, as consumer demand grows for ‘next-generation’ technology, Harkness has had to position itself with a decidedly future-forward mindset: an ability to predict the next big change before it happens. This, as Mark explains, is how the company have secured their enduring growth over the years. “Harkness has remained consistently successful due to our ability to predict the ‘next step’ of what cinemagoers want to experience. For example, Harkness is currently developing laser projection technology that is set to revolutionise the cinematic experience in the coming years.”

Boasting a whole host of international clients, including the world’s biggest cinema conventions, CinemaCon and CineEurope just to name two, there can be no mistake that Harkness has forged an indelible reputation within their industry. Mark takes a moment to discuss this in more detail: “Harkness has screens in more cinemas worldwide than any other manufacturer. With our industry leading 2D and 3D screen brands (Perlux HiWhite, Clarus XC and Spectral) as well as an innovative range of presentation monitoring tools, digital surveying services and cinema design suite and specification apps, we continue to lead the way in screen technology for cinema.”

In his closing comments Mark reveals that 2019 is a special year for the company as they celebrate their 90th year of business. “As some will be aware, 2019 is Harkness Screens' 90th Birthday, so from September onwards we will begin to celebrate this landmark occasion. Other than this, our main aim is to continue being the leading producer of screen technology for both cinemas and exhibitors.”

There can be no doubt, Harkness has a very bright future ahead as they look to capitalise further on their leading position in the global entertainment and technology markets.

This article has been reproduced from CEO Monthly - original source - https://www.ceo-review.com/2019-projecting-excellence-in-the-technology-sphere

Harkness Screens 90th Birthday Year of Celebration

September 12th will mark the beginning of Harkness Screens’ 90th birthday celebrations. For our 90 years, Harkness Screens has been at the forefront of cinema screen technology, currently employing over 150 people in six different countries.

Founded by master draper Andrew Harkness in 1929, Harkness Screens soon became a leading force in the world of cinema. Just two short years after the company’s conception, the founder would sadly pass away, leaving the company to his only son, Tom.

It was under the guidance of Tom Harkness that the company would continue to develop a reputation as the dominant name in cinema screen production. In the early 1940s, Tom Harkness pioneered the use of PVC as a means to replace the heavy woven fabrics that had initially made Harkness a name in cinematic circles.

In 1952 Harkness was bought by the Rank Organisation and incorporated into Rank Audio Visual in 1960. Joining massive names in cinema such as Pathe and Odeon, Harkness found themselves located in the famous Gate Studios; and thus, in the epicenter of British movie making. Within a few years, Harkness had new neighbours, a start-up called Rank Xerox.

More key developments in cinema screen technology would come for Harkness. Creating a new cinema experiences with the placement of speakers behind the screens and kept up with the growth of cinema screens by developing the Perlux screen that provided a brighter and more vivid presentation.

The Perlux was Harkness’ first ever coated gain screen and propelled Harkness to become the world’s leading screen maker. By the mid-1990s Harkness had already begun developing the technology for 3D cinema screens. Predicting that there would be a demand for this technology during the multiplex boom, screen coating technology formed a major part of Harkness’ development of the Spectral polarised silver screen.

The Spectral screen helped to maintain Harkness’ status as the world’s leading suppliers of cinema screens. Harkness began to expand in late 1999, completing the purchase of a European competitor based in France. Following the expansion into Europe, Harkness then proceeded to open manufacturing facilities in the USA, India and China.

Harkness today continues to be a leader in screen technology, having had thousands of their large screens installed in over 130 countries. Always developing innovations in cinema technology, Harkness is currently developing screen surfaces for the future of laser projection systems.

“To be the CEO of Harkness during our 90th birthday celebrations is an incredibly proud moment for me personally.” Mark Ashcroft, Harkness Screens CEO, said, “When Andrew Harkness set up this company, I don’t think that even he could have imagined what we have gone on to achieve.

“Every time that there has been a key development in cinema screen technology, Harkness has been at the forefront of it, or at the very least, extremely close behind. Whilst we do intend to enjoy our 90th anniversary, we will not be slowing down.

“We are continuing to develop new technology that we believe will continue to revolutionise the cinematic experience. I really enjoy getting to travel the world and see what people think of our screens and it is extremely humbling to see the likes of The Rock and Kevin Hart present their latest projects on our screens at events like CinemaCon,” said Ashcroft.

“It’s been a tremendous amount of fun to go back through the history books and learn more about our founder and to find out more about the journey that has led us to be the leading cinema screen producers in the world.” Chief Technology Officer, David Harrison said.

“I’d always wondered what the faces of our founding fathers looked like and I’m delighted to say now that I have. Andrew and Tom Harkness can now be described as pioneers of cinema screen technology, but I scarcely think that even they couldn’t have imagined what we have gone on to achieve.

“We go to every major event in the cinema calendar and none of that is luck.” Harrison said, “For the past 90 years we have developed a reputation amongst the cinema industry and our screens are widely regarded as the best in the industry and we hope to be successful for at least another 90 years.”

Harkness_Master Logo_CMYK.jpg

Celebrating 90 years of innovation Harkness will be celebrating not only their own achievements, but also celebrating the last 90 years of cinema that has been projected onto their screens. Harkness aim to have a continuous input at the forefront of screen and presentation technology.

The 90th birthday celebrations will see several small changes to the Harkness brand. A new technicolour logo will be used on all branding and will represent the startling colours that Harkness screens have brought to cinema goers for the best part of a century.

There will also be an increased commitment to engaging with the movie goers. This will be done through the production of online content that will tell the Harkness story in more detail and tell the story of their hardworking and committed members of staff.


Harkness’ Perlux HiWhite takes centre stage in Riccione

Once again, Harkness Screens are reflecting on another successful exhibition in Europe. Last month, the world’s leading screen technology company were in Barcelona where they showcased their Clarus XC, Perlux HiWhite and Matt Plus screens at CineEurope.

At the longest-running European film and trade convention, both of Harkness’ products were received incredibly well, but it was the Perlux HiWhite which took the plaudits at the recent event Ciné in Italy.

Ciné is a meeting point and market of Italian film industry. It is attended by approximately 1800 professionals who work across all aspects of the film sector and for Harkness, they were at the heart of the event in Riccione.

Working alongside Cinemeccanica Italy - one of the leading companies in the production of cinema equipment - they provided a Matt Plus Screen for the main auditorium using RGB and Laser Phosphor projectors. Matt Plus allowed for a picture-perfect image and is engineered to completely mitigate laser speckle.

But, Harkness really stole the show with their Perlux HiWhite 180 which was installed in the CinéArena, with the help of CineProject Italy and Laser Phosphor projection. Again, Perlux HiWhite provided dramatic speckle free, presentation accurately conveying the creative intent of the filmmaker.

CinéArena, placed in Piazzale Ceccarini, turned into a fascinating cinema outdoor air, with a cutting-edge digital system. Built in collaboration with Giometti Cinema and Cineproject in the heart of Riccione, a stone's throw from the Palazzo dei Congressi where Ciné takes place, the CinéArena has hosted, every year for the last three years, a film festival in collaboration with the most important film institutes such as the Film Library of Bologna and the main distribution companies.

“Traditionally the Italian market has not embraced gain screen technology” said Nicolas Chiovini, Associate Director of Cinema Technology at Harkness. “Showcasing a Perlux HiWhite Screen in the CinéArena is a great opportunity to show the benefit of the state of the art of gain screens available on the market. Even in the arena where there is a bright environment, the images where sharp and clear from any point of the seating area and far behind. The quality of our gain screen gave the feeling to the audience of standard Matt Plus screen,” he adds.

Perlux HiWhite was introduced by Harkness last year and it is the industry’s leading white gain projection surface. Many exhibitors in the cinema industry consider it to be the premium surface for 2D and 3D active cinema, by creating the whitest ever gain screen.

The ultra-wide angles, improved uniformity, superior colour and laser projection were very much emphasised in northern Italy at the beginning of the month as the Perlux HiWhite 180 took pride and place outside in an open arena.

Harkness’ Sales Manager, EMEA, Andrew Emmott commented: “The show was sponsored by Cinemeccanica so it is great that they want to use our products because they recognise our screens as being the best in the world

“In terms of the Perlux HiWhite, there are a lot of white screens currently used in Italy and it is definitely a region which will see the benefits of a gain white screen. That is where Perlux HiWhite comes in because they get the benefits of having a white screen, but with the gain of cost saving. That is important for the region and we are proud to support Italian events like these.

“It is good to see that at one of the main Italian cinema shows, the integration companies who exhibit, recognise Harkness as the leading screen technology company. They want to sell Harkness products and we really do appreciate their support.”

Harkness continue to lead the way in terms of screen technology and they are constantly aiming to break new boundaries. In Riccione, it was the first outdoor Perlux HiWhite 180 installed worldwide and it is not just in Europe where they are making their usual impression.

“Harkness is the reference for these types of events,” added Chiovini. “Our position is being the top screen. If you want the top screen, it’s Harkness. We install Harkness for Berlinale, Cannes’ main auditorium, Italian exhibition shows, French congress etc so it is clear everyone wants Harkness for the top events.”

And this was no different at Cine Event. The Perlux HiWhite was able to express its qualities outside, when the sun had set in Riccione. Away from the generic auditorium and projection surroundings, it’s adaptability to present outstanding brightness combined with razor-sharp colours once again highlights why the screen and Harkness, are leading the way in the cinema industry.

“In Italy, the project was very positive for us,” added Chiovini. “There was a lot of light around the screen so all the open auditorium was really bright. The Perlux HiWhite was standing out and the picture, even on a dark movie I saw, you can still see enough detail to enjoy the projection.”

Six weeks on the road: Talking Screen Surfaces with CEO Mark Ashcroft

Journalist Chris Heal interviewed Harkness Screens CEO, Mark Ashcroft for the first article in this unique series, understanding the role of a Global CEO.

 CH: Mark, you have had a busy last couple of months! Which country shall we begin discussing because there are so many interesting places which you have been to recently?

MA: I think, as ever, when you travel and meet customers, you get a whole new perception on what is bothering them, what’s exciting them, where they see the opportunities and where they see the threats. That differs from country to country. I have been able to take in the US, China, France, Spain, the UK and Ireland and it has been an interesting set of customer visits and meetings.

In terms of getting out there and being in the field, it is really important. There is a lot of talk about the next generation of laser projectors. That’s significant investment for cinema operators. They want to make sure they get their combination of screen and projector correct which means we need to get out there to see where the opportunities are to support our customers to make them successful.

CH: Is that why it is so important for you and Harkness to travel because at the end of the day, you want to learn about the best technology to continue being the leaders in your field?

MA: These different countries are at different stages in their development. You can say the US and Europe are quite mature cinema markets whereas India and China are rapidly growing both in numbers, but also, in the deployment of new technology.

CH: Laser projectors in the industry continue to evolve. What are the key learnings you have taken away from your time travelling to different parts of the globe?

MA: As new laser projectors are introduced, there are a number of key players around the world that want to be early adopters of that new technology and it is important to hear their first hand experience.

There has been an enormous number of new laser projectors models in a very short period of time, probably four years. Each one of those new projectors models has something different about it. That difference may or may not impact the quality of the image on the screen. Certainly, the intent is that it is going to be a brighter, more vivid experience, but there is always the danger that with laser projectors, you can have this technical phenomena of ‘speckle’.

CH: Can you describe why that can have such an impact, Mark?

MA: It can be really distracting! Do movie-goers instantly see ‘speckle?’ Probably not. Do we within the industry see it? Very often we do. What is interesting when you do travel in the field to see customers, you see them actually getting drawn towards the screen as they try to understand ‘speckle’.

Five or 10 years ago, we would have sat back 15 meters from the screen and looked at the screen. We wouldn’t have got within six inches of the screen, but that’s what ‘speckle’ does. It draws you in as an industry professional because you want to understand it and see if the screen is actually contributing to it.

It can actually also get people touching the screen too! Again, for many years, we would absolutely try and avoid any sort of hand print, even if it couldn’t be seen. ‘Speckle’ is a new aspect and one we have got to help our customers with.

CH: What other key learnings have you been able to take away when it comes to screen surfaces?

MA: With laser projectors, it is a very powerful, bright light. The screens under that white light can be very different than how we may have looked at screens in the past. There is a requirement for us to work with our individual customers to understand exactly what they want with the content on the screen, but also what they want when that screen is under white light or house lights.

It is important to them that cosmetically, that looks good. It is important that the move-goer walks into an auditorium and understands the scale and the impact of the big screen. We have got to ensure that the screen looks good straight out of the packing and looks great when the content is on there.

CH: From an outsider looking in, 3D is becoming more popular in some markets and less in others, so what have you been able to learn about this?

MA: What’s been interesting is that, again, 3D system producers are always looking at ways to get more light on to the screen. Historically, 3D systems were considered to be very positive. Increasingly, the 3D systems manufacturers are developing new systems to look at ways to stop reflections in the auditorium, for example.

I also think the 3D system producers have built some really strong relationships with the laser projection manufacturers. When you combine the laser projector and the 3D system projector with one of our optimized screens, it is a very powerful combination. As you say, 3D is going from strength to strength in China but easing off in the USA.

CH: And finally Mark, what has been a clear positive for you because doing some research, the feedback you guys get on your screen surfaces continues to grow?

MA: I have been very impressed. We put a Clarus 170 water-based screen into the Colosseum at Caesars Palace for Cinemacon at the start of April this year. When you look at the excitement surroundings the premieres the major new movies had around that time and the feedback we got about the screen itself, that was massively encouraging. We have deployed that Clarus technology in LA and it was used by Disney for the LA premiere of Avengers: End Game. It was very widely applauded for superb presentation.

Go forward a couple of months, and the Clarus technology was being used at CineEurope in Barcelona which also had very positive feedback from industry professionals. The industry is constantly looking at Harkness Screens to stay ahead of the technology curve. The introduction of Perlux HiWhite in the last six to nine months has shown that a screen that can be introduced, can give 40 per cent greater brightness on the surface and we are looking to emulate this in current R&D projects. We are constantly looking at ways to optimise presentation.

Our technology is best described as ‘thin film’. The ‘thin film’ technology is well established in the world of automotive and optics. We have adopted ‘thin film’ surface coatings to give greater light uniformity to allow for speckle mitigation. There are also lots of other moving parts and you have to manage them also. What you discover is that you do multiple trips with multiple customers and not one size fits all. Customers need help in different areas and that is one of the things getting out on the road allows. It allows you to establish how we can support customer success and, then,  feedback to the teams around the Harkness world.

Harkness Screens announces major new investment in industry-leading technology platform

CINE EUROPE, BARCELONA, SPAIN, JUNE 18TH 2019 — Harkness Screens the world’s leading screen technology company has announced a major investment in its industry-leading Digital Screen technology platform at Cine Europe 2019.

Launched in 2013, the Harkness Digital Screen software family comprises a number of tools which are designed to help architects, exhibitors and installers to ensure they are creating best-in-class movie-going experiences through the correct specification and design of cinema screens.  These tools range from the Digital Screen Modeller – a real-time 3D simulation tool for visualising on-screen presentation quality through to the Digital Screen Verifier – a light measurement app for the iPhone.

The Digital Screen platform currently consists of the following tools:-

  •  Digital Screen Planner – For carrying out complex screen specification calculations

  • Digital Screen Calculator – For screen ad equipment selection and understanding operating costs

  • Digital Screen Modeller – Real-time 3D auditorium modelling for showcasing image performance

  • Digital Screen Archiver – For storing on-screen brightness measurements

  • Digital Screen Verifier – For measuring white light on screen

“Since we launched the platform in 2013 with a vision to create better outcomes for our customers and in turn the movie-goer, the Harkness platform has become an integral part of the design and specification process for screens around the world with over 15,000 downloads across both iOS and Android,” explains Richard Mitchell, VP Global Marketing & Commercial Development at Harkness Screens.  “This new investment allows us to take advantage of infrastructures and technologies that were still in their infancy when we launched our platform, to add new functionality to our tools and to create improved experiences and better outcomes for our global users,” he adds.

At the heart of this new investment will be the development of a new user interface across all tools and the addition of a secure cloud-based central user and data management system for all utilities called “myHarkness”.  This new system will allow users to benefit from being able to use complete cinema auditorium data (from physical measurements through to brightness levels and equipment specifications) across multiple platforms and allow for collaboration between teams and project stakeholders as well as opening up a number of significant opportunities for Harkness customers to benefit from an enhanced experience.

“Our apps have allowed customers to optimise design, generate return on investment, specify and monitor light and sound levels, measure moiré and laser speckle, test for environmental damage, auto-generate maintenance scheduling and more. Leaping forward, as part of this new myHarkness approach we are in very advanced stages of investigating how these tools and other digital assets within the Harkness portfolio can assist in upgrading the end-to-end quality of our screens including digital inspection, monitored transportation and installation. Managed well this will add to the relationship Harkness has been able to share with customers for decades to come,” explains Mark Ashcroft, CEO, Harkness Screens.

The new suite of Harkness utilities is due to launch in 2020 and the company is expected to run beta trials with existing users and key customers in late 2019.

About Harkness Screens

Harkness Screens™ is the world's leading screen technology company, specialising in the design and manufacture of projection screens and supporting technologies for cinema and live events. From single-screen independent theatres to large multiplexes to large format immersive theatre experiences or live events, Harkness supplies thousands of screens every year helping provide outstanding presentation experiences to audiences around the world.

With global reach, Harkness is regarded as the world leader in cinema and has screens in more cinemas worldwide than any other manufacturer. With its industry leading 2D and 3D screen brands (Perlux HiWhite, Clarus XC and Spectral) along with an innovative range of presentation monitoring tools, digital surveying services and suite of cinema design and specification apps, Harkness continues to lead the way in screen technology for cinema. 

Founded in 1929, Harkness has manufacturing facilities in the USA, UK, France, India and China and combines unrivalled experience with the latest technology and production methods to provide innovative solutions to the company’s key markets.  For more information, visit the Harkness Screens web page at www.harkness-screens.com.

Harkness partners with Cinema XXI making way for the best-in-class cinematic experience in Indonesia

CINE EUROPE, BARCELONA, 18TH JUNE 2019 - Global leaders in screen technology, Harkness Screens, announces its partnership with Indonesia based Cinema XXI introducing a highly engaging and best-in-class cinematic experience with its Perlux HiWhite screen. Harkness Screens has installed over 170 Perlux HiWhite 1.4 gain screens across Cinema XXI. The screen continues to be the screen of choice by exhibitors worldwide for 2D and active 3D cinema. Backed with Cinema XXI’s laser projection system, viewers will experience films just as film makers intended. The project was executed by Jakarta based PT.Megatech Engineering.

Perlux HiWhite is known to improve presentation quality and reduce operating costs. It offers picture presentation with outstanding brightness, rich colours and deep darks to every seat in the house. Its unique coating technology places it as the most preferred and highly recommended screen for laser projection setups across the world.

Hans Gunadi, CEO and President Director of Cinema XXI said, “We have been partnering with Harkness Screens for more than 2 decades and we are very happy and satisfied with Harkness’ Perlux HiWhite screen quality, it’s technology and after sales service.

On being the partner of choice for Cinema XXI, Preetham Daniel, Senior Vice President-Asia, Harkness Screens said, “At Harkness, we have been partners to various industry stakeholders. This has helped us understand the industry’s requirements, and provide solutions that enhance presentation quality efficiently over the years. The cinema industry in Indonesia is highly evolved with consumer expectations increasing by the day.  Cinema XXI is one of Indonesia’s key cinema chains and one that believes in harnessing the benefits of innovation in cinema technology. It is our constant endeavour to continue to innovate and provide the industry and movie goers an experience that they will always return for.

Added Mark Ashcroft, Global CEO, Harkness Screens, “The screen happens to be the most important aspect in a cinematic environment and the experience of a viewer is entirely dependent on the quality of a screen. Harkness is one of the few global companies that has been constantly investing in R&D and innovating to provide screens that are developed on cutting-edge technology to ensure the viewing experience is life like.

Harkness Screens to showcase best-in-class technologies at Cine Europe 2019

STEVENAGE, UNITED KINGDOM, JUNE 13TH 2019 — Harkness Screens the world’s leading screen technology company and thought-leaders in on-screen brightness will once again showcase its screen technology portfolio at Cine Europe 2019.

Clarus XC technology will once again be the screen of choice for 2D and 3D theatrical presentations during Cine Europe 2019 with the show’s auditorium inside the CCIB featuring a 26.35m x 7.5m Clarus XC 170 screen used to showcase both 2D and 3D content from distributors. 

“Creating a premium movie-going experience is at the very heart of what the Cine Europe team strive to achieve each year within the CCIB auditorium.  We’re honoured that once again, the team have chosen Clarus XC technology to showcase the very best studio content to the European industry,” explains Richard Mitchell, VP Global Marketing & Commercial Development at Harkness Screens.

Harkness will also demonstrate its newly introduced Perlux HiWhite technology, widely regarded as the leading 2D white gain surface and Precision White 3D screens featuring RealD technology.

These leading products form part of a wide portfolio of cinema screens, beginning with Harkness’ proprietary Matt Plus; a surface engineered to completely mitigate laser speckle using phase, angular and polarisation diversity.

With Matt Plus as the building block and investing in coated laser speckle mitigation technology for ranges such as PWT, Clarus XC and Perlux HiWhite, Matt Plus has enabled Harkness to globally deploy more screens than any other screen manufacturer offering an unrivalled presentation quality with all types of laser projection and 3D systems.

CineEurope 2019 attendees will be able to find out further information on Harkness’ products by visiting the Harkness Screens suite during the show (Meeting Room 133, 1st Floor CCIB).

 

About Harkness Screens

Harkness Screens™ is the world's leading screen technology company, specialising in the design and manufacture of projection screens and supporting technologies for cinema and live events. From single-screen independent theatres to large multiplexes to large format immersive theatre experiences or live events, Harkness supplies thousands of screens every year helping provide outstanding presentation experiences to audiences around the world.

With global reach, Harkness is regarded as the world leader in cinema and has screens in more cinemas worldwide than any other manufacturer. With its industry leading 2D and 3D screen brands (Perlux HiWhite, Clarus XC and Spectral) along with an innovative range of presentation monitoring tools, digital surveying services and suite of cinema design and specification apps, Harkness continues to lead the way in screen technology for cinema. 

Founded in 1929, Harkness has manufacturing facilities in the USA, UK, France, India and China and combines unrivalled experience with the latest technology and production methods to provide innovative solutions to the company’s key markets.  For more information, visit the Harkness Screens web page at www.harkness-screens.com.

Harkness Screens at CinemaCon 2019 - Which films are movie-goers looking forward to?

After talking to moviegoers about what films they were most excited about watching, journalist Joe Harvey looked back to CinemaCon in April and which stars of the screen were promoting their upcoming projects on Harkness screens ahead of release this year.

At the heart of the Caesars Palace Colosseum stood a Clarus XC 170 screen from one of the world’s oldest screenmakers, Harkness Screens. Starting life nearly 90 years ago in Scotland before moving to London. Harkness today has its headquarters are in Dublin, Ireland. The screen for 2019’s CinemaCon was manufactured at the Harkness facility in Roanoke, Virginia.

Fast & Furious Presents: Hobbs and Shaw - Dwayne ‘The Rock’ Johnson (Universal Studios)- 2nd August 2019
One of the most recognisable faces in cinema right now, The Rock was in Vegas to promote his latest action blockbuster, Hobbs and Shaw. Starring alongside Jason Statham (The Meg), the film is a spin-off from the Fast & Furious franchise and also stars Idris Elba (The Mountain Between Us) as the villain.

Knives Out - Ana De Armas (Lionsgate)- 29th November 2019
Due for release in late November, some of the stars of Rian Johnson’s Knives out were in attendance at CinemaCon in April. One of which was Ana De Armas. The Spanish-Cuban actress stars alongside the likes of Chris Evans (Avengers Endgame), Jamie Lee Curtis (Halloween), Michael Shannon (The Shape of Water) and the legendary Christopher Plummer (The Sound of Music). Also in this mystery drama is 007 himself, Daniel Craig, who De Armas will also work with in the upcoming 25th James Bond film.

Rocketman - Taron Egerton (Paramount Pictures) - 22nd May 2019
Aberyswyth-born Egerton was at Caesars Palace to promote the biographical picture of popstar Elton John’s life. Alongside fellow Brits Richard Madden (The Bodyguard) and Jamie Bell (Billy Elliot), the Welshman has received rave reviews for his performance as John.

IT Chapter 2 - Jessica Chastain (Warner Bros) - 6th September 2019
After the huge success of IT in 2017, a sequel felt inevitable. Chastain stars alongside James McAvoy (Split), Bill Hader (Inside Out), Finn Wolfhard (Stranger Things) and Bill Skarsgard reprises his role as the terrifying clown. Written by Gary Dauberman, the mind behind the Conjuring Universe, the writer has said that this film is ‘pushing it to the brink’ with the gore.

The Secret Life of Pets 2 - Kevin Hart & Tiffany Haddish (Universal Pictures) - 24th May 2019
Comedians Kevin Hart and Tiffany Haddish (both Night School) made their appearance on stage all the more interesting by going on stage with rabbits, the characters they play in this animated movie. Hart returns as Snowball, a white rabbit, whereas Haddish is a new addition to the cast. In cinemas now, The Secret Life of Pets 2 also sees Harrison Ford join the cast for what has been a well-received film.

Terminator Dark Fate - Arnold Schwarzenegger (Paramount Pictures) - 1st November 2019
The latest instalment in the sci-fi franchise series sees the original cast including Linda Hamilton as the iconic Sarah Connor and Arnold Schwarzenegger reunite for an epic adventure set 27 years after Terminator 2: Judgement Day.

Late Night - Emma Thompson (Amazon Studios)- 7th June 2019
Released at the start of June, Late Night follows the story of a late night talk show whose world is turned upside down after hiring a female writer. Premiered at the Sundance Film Festival in January, the film has had good reviews from critics, with Emma Thompson (Love Actually) and John Lithgow gaining praise for their performances.

Blinded By The Light - Nell Williams (Warner Bros) - 14th August 2019
Released on the 14th of August, blinded by the light focuses on the life of British-Pakistani teenager Javed and the challenges he faces growing up. Directed by Gurinder Chadha (Angus, Thongs and Perfect Snogging), this film is set to be another great example of British cinema.

Long Shot - Seth Rogen & Charlize Theron (Lionsgate)- 3rd May 2019
Released one month after CinemaCon, Rogen and Theron are the protagonists in this comedy romance. Directed by Jonathan Levine (50/50), this picture has already had good reviews and would be well worth going to see in cinemas.

Yesterday - Himesh Patel (Universal Pictures) - 4th May 2019
Imagining a world where the Beatles never existed seems implausible to a struggling musician who finds himself with an entire back catalogue of incredible songs at his disposal after a global blackout eradicates any memory of the Fab 4.

Gemini Man - Will Smith (Paramount Pictures) - 20th December 2019
The latest sci-fi masterpiece from innovator Ang Lee sees a movie two decades in the planning come to life as Will Smith plays both an ageing assassin and through the help of CGI, a cloned version of himself twenty years younger.

Chapin Cutler of Boston Light and Sound who manage the entire show during Cinemacon told Harkness his thoughts on Clarus :-

“Harkness screens are always fabulous. This screen at CinemaCon is no exception. Of all the things we have to worry about in the Colosseum for CinemaCon, Harkness screens are one thing that we don't worry about.  We are grateful for your support and for your continued search for the perfect surface.”

The stars of the premieres love being at Cinemacon and so do Harkness. Since 2014, Clarus has been the screen of choice at the Caesars Palace Colosseum for both 2D and 3D presentations. Clarus technology was approved by all major studios prior to 2014 with the first Clarus screen in the world installed at AMC Burbank 16. 

Screens for Cinemacon 2018 and 2019 have been produced from Harkness’ Roanoke facility in Virginia. The screen was used for all 2D and 3D slate and screening presentation premieres.

Independent consumer research shows image quality is key to providing premium movie-going experiences.

CINEMACON (BOOTH #2203A), LAS VEGAS, APRIL 2ND 2019 — Harkness Screens the world’s leading screen technology company and thought-leaders in on-screen brightness has announced the results of its second in-depth consumer research study conducted by National CineMedia into premium experiences, image quality, comfort, cleanliness and dynamic pricing and the affect these have on the choices the movie-goer makes when choosing to visit the cinema.

Carried out during March 2019 and with over 550 responses from movie-goers across the United States, this latest research showcases the requirement for cinema exhibitors around the world to look closely at presentation quality and to consider the impact that sub-standard presentation has on movie-goers.

This latest research indicates that in the minds of the consumers, above all else, a premium cinema experience starts with the comfort of a luxury reclining seat, yet movie-goers still overwhelmingly believe that image quality is the most important element to that experience.  It highlights that whilst PLF experiences either branded or exhibitor-own have a vital place, the movie-goer acknowledges that a premium experience is attainable on a smaller scale and this showcases the potential for exhibitors of all sizes from large multiplex operators through to single-screen cinemas to both increase box office admissions and box office revenue by combining comfort with the best possible viewing experience.

The research suggests that this combination between comfort and a guaranteed improved presentation quality could improve profitability with 53% of movie-goers suggesting that this offering would make them more likely to visit the movie theater (with another 23% unsure) irrespective of upcoming movie releases that they specifically wanted to see.  Further more only 11% of movie-goers stated that the quality of cinema presentation today was an inhibitor to them visiting the movie theater more often supporting the view that there is still a distinguishable difference between the cinema experience and that of home entertainment in the eyes of the movie-goer.

“For the second time, the NCM Ask The Audience panel has provided us with fascinating insights in to how movie-goers view the movie-going experience.  We continue to champion that exhibitors should do the most that they can to ensure that they are providing movie-goers with the best possible presentation and that it has a profound effect on the revenue line of the exhibitor.  Not only does the research point very strongly towards this but also shows the potential to create incremental box office admissions and revenue by simply ensuring that exhibitors are delivering comfort and quality inside the auditorium.  With more than half of our panellists suggesting that improved image and presentation quality would make them likely to visit the theater more often, it is clear that exhibitors, having completed the roll-out of luxury reclining seat and now focussing on upgrading their presentation equipment, are creating a differentiator and driving a significant return on the investments they continue to make,” explains Richard Mitchell, VP Global Marketing & Commercial Development at Harkness Screens.

For more information on this research visit www.harkness-screens.com

About Harkness Screens

Harkness Screens™ is the world's leading screen technology company, specialising in the design and manufacture of projection screens and supporting technologies for cinema and live events. From single-screen independent theatres to large multiplexes to large format immersive theatre experiences or live events, Harkness supplies thousands of screens every year helping provide outstanding presentation experiences to audiences around the world.

With global reach, Harkness is regarded as the world leader in cinema and has screens in more cinemas worldwide than any other manufacturer. With its industry leading 2D and 3D screen brands (Perlux HiWhite, Clarus XC and Spectral) along with an innovative range of presentation monitoring tools, digital surveying services and suite of cinema design and specification apps, Harkness continues to lead the way in screen technology for cinema. 

Founded in 1929, Harkness has manufacturing facilities in the USA, UK, France, India and China and combines unrivalled experience with the latest technology and production methods to provide innovative solutions to the company’s key markets.  For more information, visit the Harkness Screens web page at www.harkness-screens.com.

Harkness launches new Clarus XC 290 High Brightness 3D/2D Screen

BOOTH #2203A, CINEMACON, LAS VEGAS, USA, APRIL 1ST 2019 — Harkness Screens the world’s leading screen technology company and thought-leaders in cinematic presentation quality has announced the launch of the latest addition to its industry-leading Clarus XC screen family.

Clarus XC 290 is a new and improved high performance 3D/2D screen that combines high reflectance with outstanding performance including wide viewing angles, sharper clarity, rich colors and deeper 3D depth.  From its spectacular performance in 3D, Clarus XC 290 technology allows cinema exhibitors to dramatically improve both 2D and 3D cinema presentation like never before.

“Clarus XC 290 is the result of significant development in our Clarus screen coating technology. Through this step-change in technology we’re able to improve our previous high-brightness Clarus product without compromising on any aspect of visual performance thus providing exhibitors and indeed movie-goers with an incredible viewing experience.  Clarus XC 290 also allows exhibitors to improve on screen brightness by up to 20% (versus traditional silver screens) whilst still improving light distribution,” says Matt Jahans, Director of Cinema Technology at Harkness Screens.

At its core, Clarus XC technology features 4th generation d-smooth coating technology which has specific properties more commonly seen in white screens.  This technology enables Clarus XC 290 screens to benefit from significantly wide viewing angles, improved color and contrast and better light distribution compared to traditional 3D silver screens.  All Clarus XC 290 screens feature Harkness’ proprietary NanolastTM coating technology which provides additional improvements in visual performance as well as added durability.

As part of the launch of Clarus XC 290, Harkness Screens has retired its existing Clarus XC 270 product.

About Harkness Screens

Harkness Screens™ is the world's leading screen technology company, specialising in the design and manufacture of projection screens and supporting technologies for cinema and live events. From single-screen independent theatres to large multiplexes to large format immersive theatre experiences or live events, Harkness supplies thousands of screens every year helping provide outstanding presentation experiences to audiences around the world.

 With global reach, Harkness is regarded as the world leader in cinema and has screens in more cinemas worldwide than any other manufacturer. With its industry leading 2D and 3D screen brands (Perlux HiWhite, Clarus XC and Spectral) along with an innovative range of presentation monitoring tools, digital surveying services and suite of cinema design and specification apps, Harkness continues to lead the way in screen technology for cinema. 

Founded in 1929, Harkness has manufacturing facilities in the USA, UK, France, India and China and combines unrivalled experience with the latest technology and production methods to provide innovative solutions to the company’s key markets.  For more information, visit the Harkness Screens web page at www.harkness-screens.com.

Clarus XC continues to provide superior movie-going experiences at Cinemacon 2019

FREDERICKSBURG, VIRGINIA, USA, MARCH 21ST 2019 — Harkness Screens the world’s leading screen technology company and thought-leaders in on-screen brightness is delighted to confirm that Clarus XC technology will be the screen of choice for 2D and 3D theatrical presentations during Cinemacon 2019, for the sixth successive year.

The show’s auditorium in the Colosseum at Caesars Palace will feature an 18.2m x 7.85m (71’ x 30.25’) Clarus XC 170 screen used to showcase both 2D and 3D content from major distributors. 

Designed to work with all polarized 3D systems and regarded as the screen of choice for polarized laser 3D presentation due to its speckle reduction properties, Clarus XC screens create visibly superior deeper 3D content which draws in the audience creating a more captivating viewing experience.  A whiter look under projection mean that colours look visibly richer and more accurate both in 2D and 3D resulting in a more defined, sharper and crisper picture. 

“We’re delighted to continue our long association with Cinemacon providing our Clarus XC technology for the sixth consecutive time to the Colosseum,” explains Richard Mitchell, VP Global Marketing & Commercial Development at Harkness Screens.   Each year the Colosseum transforms into one of the best cinema auditoriums in the world and we’re extremely honoured that our premium 3D/2D screen technology continues to be recognised as the best in the industry for creating superior movie-going experiences.”

At its core, Clarus XC technology features 4th generation d-smooth coating technology which has specific properties more commonly seen in white screens.  This technology enables Clarus XC screens to benefit from significantly wide viewing angles, improved color and contrast and better light distribution compared to traditional 3D silver screens.  The screen also features Harkness’ NanolastTM coating technology which provides additional improvements in visual performance as well as added durability and Harkness’ proprietary 4K Digital Perforation Pattern designed to improve sound transmission in the spoken range, reduce moiré effect often seen in 4K projection and increase light reflectivity.

In addition to the showcase Clarus XC screen, Harkness will also provide a number of Perlux HiWhite screens which will be on display in the Octavius ballroom. Perlux HiWhite screens are regarded as the whitest gain screens availble with ultra-wide viewing angles, superior uniformity, color and contrast and all Perlux HiWhite screens are natively laser-ready.

Cinemacon 2019 attendees will be able to find out further information on Harkness’ products by visiting the Harkness Screens booth #2203A (Augustus Ballroom) during the show.

 
About Harkness Screens

Harkness Screens™ is the world's leading screen technology company, specialising in the design and manufacture of projection screens and supporting technologies for cinema and live events. From single-screen independent theatres to large multiplexes to large format immersive theatre experiences or live events, Harkness supplies thousands of screens every year helping provide outstanding presentation experiences to audiences around the world.

With global reach, Harkness is regarded as the world leader in cinema and has screens in more cinemas worldwide than any other manufacturer. With its industry leading 2D and 3D screen brands (Perlux HiWhite, Clarus XC and Spectral) along with an innovative range of presentation monitoring tools, digital surveying services and suite of cinema design and specification apps, Harkness continues to lead the way in screen technology for cinema. 

Founded in 1929, Harkness has manufacturing facilities in the USA, UK, France, India and China and combines unrivalled experience with the latest technology and production methods to provide innovative solutions to the company’s key markets.  For more information, visit the Harkness Screens web page at www.harkness-screens.com.

Disney's success, Matt White screens and 2019 Box Office - An Interview with Harkness CEO Mark Ashcroft

Harkness Global CEO Mark Ashcroft discusses the uniqueness of Harkness Matt White screens plus their value in the industry as well as 2018’s Record Box Office and why Disney seem to have that extra edge.

2018 Box Office pleasing with a bright 2019 ahead

I think with all figures, you are going to see some ups and some downs, but the overall figure was very pleasing for the industry as a whole. There are many moving parts.

We have seen for example, in Australia, there has been an increase in box office, but average ticket prices seem to be lower. We’ve seen in India, massive movies like 2.0 that have obviously impacted the box office. I’ve talked about it before, but Bohemian Rhapsody just continues to go from strength to strength so within the figures, there are ups and there are downs, but there are great surprises.

I personally wouldn’t want to be an expert in picking which film is going to be a success in 2019! It’s very pleasing for the industry.

Disney’s magic is unsurprising!

Disney is an organisation which I have long admired not just because of my time in the cinema sector. In a previous role, I worked very closely with Disney Consumer Products and to see how professional they were, was always very revealing for me.

I have become very aware of Disney’s influence and their expertise at making movies. They’ve got a fantastic back catalogue. They, from what I can see, have a formula to build franchises and the ability to do that is something quite unique about them.

As I mentioned, that movie release can result in so many different revenue streams. My previous work within ‘Party City’, we would have seen Disney appear on balloons, table napkins, kids treats etc so as a joined-up organisation, Disney have got a lot going for them.

Frozen 2, The Lion King and Toy Story 4 will tick all the boxes for the younger generation

I understand from a number of people in the industry, they are very excited about Disney’s slate for the next two years. It is going to be interesting for us because we have already seen two or three of our cinema exhibitor customers taking about ‘Kids Theatres’.

Many people see Disney as the leaders in providing kids movies. A movie theatre for kids is very interesting in terms of how you create the right environment. A lot of cinema screens are easily damaged because of the specialist coatings we put on there. We start to ask ourselves questions like ‘Can we put a different coating on there so the kids could actually touch the screen without damaging the optical properties?’ It will be interesting to see where the idea goes.

The film distributors are incredibly interested that their movies are premiered to the standard the film maker envisaged.

The premieres are very often managed by the film distributor and what I’d describe as a ‘specialist premiere organiser.’ We’re fortunate that we work very closely with those organisations, both here in the UK but also in the United States. That gives us [Harkness] great access to that ‘premiere’ market.

The film distributors are incredibly interested that their movies are premiered to the standard the film maker envisaged. They would like to be able to guarantee that. Knowing where those theatres are,  in every country in the world, would reassure film makers there is a minimum performance standard and that’s where the movies would be premiered. That is not that easy. Guaranteeing light and presentation is on everybody’s agenda as something we have got to do. If we could do it collectively, the movie studios are going to benefit because they will know when they launch a movie, they can say ‘We’ve only got to launch it on these screens’ because they know these have got the guarantee for presentation. That would be a great place to be.

Matt White is part of the future and we will play a major role
The movie makers themselves will tend to see the movie in a more sterile environment than what it would necessarily be like in a movie theatre. The screens, in most cases, will be a Harkness screen, but it would be something we would describe as ‘Matt Preview’ or ‘Matt White’ not necessarily with a coating. So, the movie maker will see screen in a very pure form and that, in itself, is an interesting phenomenon within the industry.

So, the movie maker sees their creation on a ‘Matt White’ screen whereas you and I may see it on a ‘Silver Screen’ or we may see it on a ‘Pearlescent Screen’ in the cinema.

However, it is not as simple as every Matt White screen is the same. In fact, Harkness are one of the only cinema screen companies in the world that actually formulate and specify the Matt White screen. That, in itself, gives the Harkness Matt White Screen huge differentiation. We are able to give the screen a unique surface and we’re able to enhance the optical properties. One of the most interesting pieces of feedback we get time and time again is that a Harkness Screen straight out of the packaging looks better than anything else.

That is down to experience and skills of the people who manufacture our screens, but it is also down to the fact that the Matt White base is so well formulated and so scientifically thought out. Too many people in the industry are of the opinion that Matt White is the same across the board, but it can be  completely different. A Harkness Matt White Screen is different. With the introduction of more and more laser-based projectors, that Matt White Screen is important.

For us, we have now got a challenge that we are going to have to educate the market that when specifying a Matt White, its not one size fits all. A Harkness Matt White is truly different. That is going to be a new journey for us in 2019/20 but we have the technology.

Harkness congratulates Vox Cinemas on their first cinema in Saudi Arabia

Vox Cinemas is set to open its doors this week in Jeddah, following the lifting of the ban on movie theatres in Saudi Arabia in 2018.

The cinema, based in Red Sea Mall, is the first of 600 planned theatres to be opened by Vox over the next five years and the company announced they would be investing $533 million into this project.

Last year, the global Box Office figures were considered encouraging across the cinema industry and in Asia, Harkness Global CEO Mark Ashcroft highlighted: “We’ve seen in India, massive movies like 2.0 that have obviously impacted the box office. I’ve talked about it before, but Bohemian Rhapsody just continues to go from strength to strength.”

The vision of Saudi Arabia’s Crown Prince Mohammed Bin Salman to diversify the economy with the growth of new industries, in particular entertainment, has to be a positive for Harkness because of the investment the company is continuing to put into the industry in Asia.

Mark added: “We’ve been honoured to supply Vox for many years and we would like to congratulate the team at Vox for this initiative in Saudi Arabia. Regionally we have invested in state of the art manufacturing and are committed to supporting cinema in the region.”

“In 2013-14, we built a facility in Bangalore and we had a record year in India. In truth, the local team in India have done a fabulous job in identifying Bollywood blockbusters and the release of 2.0 really set the Indian cinema market alight. They want it to be shown on great screens. It helps our business.”

According to the website Rapid TV News, recent research suggests the total cinema revenue in Saudi Arabia will hit $1.5 billion over the next 11 years and would see the country host 2,600 cinema screens across 370 locations.

With screen technology also advancing across the world and with Harkness being the leaders in this particular field, Mark added: “We are excited about our relationships with some of our key movie makers in the Asia region, but also, we have got great cinema partners in places like China.

“Elsewhere in the Asia region, there is great growth. The environmental conditions in Asia means screens tend to get that little bit dirtier a little bit quicker.

“We get a great amount of our existing customers coming back to us and saying ‘Hey, help us improve presentation because we need to replace this screen’ and that’s been the case in Indonesia, the Philippines, Malaysia, Thailand and Cambodia and we hope that continues.”

The Harkness Screens 2019 Q&A with CEO Mark Ashcroft

Global CEO Mark Ashcroft answered questions from journalist Chris Heal on Harkness’ end to 2018 and start to the New Year.

CineAsia goes with Harkness Screens…Again!”

Q: So Mark, we sit here at the start of 2019 and we are hoping for another big year in the cinema industry. One key point at the end of last year was CineAsia again choosing Harkness as their screen technology provider. That must be pleasing?

MA: It was a great finish to 2018.The fact that the organisers of CineAsia chose our flagship product Clarus XC, was a real complement.

We’ve spent significant dollars and we have invested in numerous manufacturing facilities in Asia. In 2013-14, we built a facility in Bangalore and we had a record year in India. In truth, the local team in India have done a fabulous job in identifying Bollywood blockbusters and the release of 2.0 really set the Indian cinema market alight. Customers want blockbusters to be shown on great screens. It helps our business.

The China factory we completed in 2017 has all our latest technology. We are excited about our relationships with some of the key movie makers in the region, but also, we have great cinema partners in China; not only did Clarus catch their imagination the introduction of Perlux HiWhite created a real buzz. Elsewhere in the Asia region, there is great growth. The environmental conditions in Asia means screens tend to get that little bit dirtier a little bit quicker. We get a great number of our existing customers coming back to us and saying ‘Hey, help us improve presentation because we need to replace this screen’ and that’s been the case in Indonesia, the Philippines, Malaysia, Thailand and Cambodia.

We are also really delighted at the start of 2019 and to announce that CinemaCon have once again chosen to partner with Harkness and use Clarus XC as the screen of choice for the sixth year running at the Las Vegas convention.

There is a real respect for Harkness Screen technology and I think when we look at 2018 finishing and 2019 starting, the global box office for 2018 was absolutely staggering - $41.7 billion which was a record. If you had asked a lot of industry experts 18 months ago what the movie slate was for 2018, they would have said not as good as 2017. What I am hearing now is that there is real excitement for the slate for 2019 so let’s be optimistic and I think as an industry, we can beat that $41.7 billion!

Laser projection key for Harkness

Q: Just to go back to something we discussed towards the end of last year, Laser Projection is one of the key topics we have chatted about and the Buyer’s Guide to Laser Projection has been launched. It is co-edited by your colleagues so it must be great to see that Harkness have that sort of influence?

MA: Harkness has, in my experience of its 90 years of history, contributed to the cinema industry as a whole. I was researching the history of Harkness and I found myself smiling because I saw that Harkness were at one point owned by ‘The Rank Organisation’ at the same time they also owned the Odeon Group.

Harkness has been part of the history of cinema. That has been achieved by contributing to industry associations and currently, two of our team Richard Mitchell and Matt Jahans, represent Harkness on technology trade bodies spanning Europe and the world.

It was one of those trade bodies that decided that there was so much new information about laser projectors that it was worth consolidating that in a Buyer’s guide. That’s got to be welcome because the development of laser projections is happening so quickly. Within the four years I have been aware of laser projectors, there have been so many different models from different manufacturers. It is an exciting area because we know that laser projectors give a great presentation to the consumer, but if you are purchasing a laser projector, there is a lot of information out there so I really think the trade body have done an excellent job in putting that guide together.

 Perlux Hi White is Premiere

Q: You reference the history of Harkness Mark, but to bring it back to the here and now, I noticed  Perlux HiWhite was chosen for the Mary Poppins Returns premiere, what a great way to end 2018?!

MA: Over Christmas, it was interesting to see the number of people who actually told me they had been to see ‘Mary Poppins Returns’ and how much they enjoyed it. That was young and old, male and female.

They know that I am with Harkness Screens so they always ask ‘Do you know if we were watching it on a Harkness Screen?’ It would be nice to be able to say yes instantly, but with a 90-year history, there are so many of our screens in different locations, many of which we don’t know!

The Mary Poppins experience for us was fantastic in many ways, we were chosen to do the premiere at the Royal Albert Hall with Perlux HiWhite and it looked spectacular. That coincided with another premiere we supported towards the end of 2018 with Bohemian Rhapsody. That was very positive for us and that Bohemian Rhapsody movie has gone from strength to strength; that spectacular premiere gave the movie a massive kick start.

I went to the movies recently and saw the latest Papillon movie. One of the stars of that movie plays the lead in Bohemian Rhapsody; Rami Malek. He was a Golden Globe winner recently. If you get the chance to see his performance in Papillon, it is absolutely fantastic.

The consumer comes first

Q: And finally, Mark, we talk about the experience for the consumer because at the end of the day, they are a vital part in the cinema industry. We saw that Shang’s new cinemas have been renovated with new Harkness Screens to give a ‘red-carpet’ premiere feel about it. That is great news?!

MA: The consumer will choose not to go to back to the cinema if they have a poor viewing experience. As we work with our cinema customers, projector manufacturers and 3D manufacturers, there is no doubt in my mind that the presentation is improving and will be a contributor to future box office records.

I can see that cinemas are going to give the consumer better and better viewing experiences. Let’s face it, that has got to start with the screen. Harkness are heavily invested in new screen surfaces that make that presentation better. We go beyond the screen surface and we are now able to monitor the light on the screen.

My feeling is that ability now allows us to almost put ourselves in any seat in the auditorium and explain to the cinema operator, but perhaps the consumer, what their viewing experience is going to be like. That could well lead to us being able to provide compelling data to cinema operators that would allow them to create dynamic pricing models.

Dynamic seat pricing certainly works for the airline industry, but my suspicion is that it has been difficult to do within a cinema because you have not been able to quantify what each seat is capable of doing.

With our monitoring and modelling technology, we are getting closer and closer to being able to do that. Rather than it being a flat 2D image of a seat plan, give us six months and I believe we will be able to show that in a 3D, beautifully graphic presentation that should keep cinema’s customers coming back.

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