Independent research shows image quality matters to movie-goers and can drive incremental revenue.

CINEMACON (BOOTH #2203A), LAS VEGAS, APRIL 24TH 2018 — Harkness Screens the world’s leading screen technology company and thought-leaders in on-screen brightness has announced the results of an in-depth consumer research study conducted by National CineMedia into presentation quality, auditorium technology and the influences these have on the choices the movie-goer makes when choosing to visit the cinema.

Carried out during March and early April 2018 and with over 1,000 responses from movie-goers across the United States, this latest research showcases the requirement for cinema exhibitors around the world to look closely at presentation quality and to consider the impact that sub-standard presentation has on movie-goers.

“Whilst it is very clear from the research that movie-goers overwhelmingly prefer the cinema to watching a movie at home because of the immersive nature of the big screen and the shared experience, it is essential that exhibitors focus on getting the most out of their existing equipment, optimise their auditoriums, monitor presentation performance and carefully consider upgrade and replacement programs for all items including screens to ensure that movie theaters continue to differentiate from the experience movie-goers receive at home,” explains Richard Mitchell, VP Global Marketing and Commercial Development at Harkness Screens.

The research suggests that technology remains a key part of the cinema experience with movie-goers having a distinct awareness of the technology present inside the auditorium and more than two thirds of respondents claiming that this has a strong bearing on their decision as to which movie theater to visit.  Specific to the technology inside the theater, 88% of movie-goers polled suggested that image quality is extremely important both in the decision to visit a theater and also to their enjoyment of the movie.  This is further exemplified by over 40% of movie-goers suggesting that they would be more willing to consider watching more movies in 3D again if presentation and image quality was improved.

“We have long championed that exhibitors need to do more to ensure that they are providing movie-goers with the best possible presentation and that it has a profound effect on the revenue line of the exhibitor.  Not only does the research point very strongly towards this but also shows the potential to create incremental box office through premium pricing on 3D movie tickets.  With more than half of our panellists suggesting that improved image and presentation quality would make them more likely to visit the theater more often, it is clear that exhibitors investing in maintaining and upgrading their presentation equipment, particularly their 3D and projection technology (where there have been enormous advances since the 3D roll-out eight years ago) are creating a differentiator and driving a return on the investments they continue to make,” Mitchell adds. 

For more information on this research visit www.harkness-screens.com
 

Vox Cinemas installs Clarus XC screens for first cinema in Saudi Arabia

CINEMACON, LAS VEGAS, , USA, APRIL 24TH 2018 Harkness Screens, the world’s leading screen technology company and thought-leaders in on-screen brightness, has partnered with Majid Al Futtaim owned Vox Cinemas to provide its premium 3D and 2D Clarus XC screen technology to support the opening of the new 4-screen Riyadh Park, Vox Cinemas first site in Saudi Arabia.

Clarus XC technology has been specially selected by Vox Cinemas for its ability to provide breath-taking presentations in 3D and 2D with outstanding uniformity, contrast and 3D depth.

“We’ve worked with Vox Cinemas for many years supplying our entire range of screen surfaces to support their growth,” explains Tony Dilley, VP Sales, EMEA at Harkness Screens. “Vox Cinemas have always invested in the very best equipment available to provide movie-goers with an unforgettable experience and we’re delighted to partner with Vox to bring a premium experience to the first movie-goers in over 35 years, in Saudi Arabia.

Designed to work with all passive 3D systems, Clarus XC screens create visibly deeper 3D content which draws in the audience creating a more captivating viewing experience.  A whiter look under projection mean that colours look visibly richer and more accurate both in 2D and 3D resulting in a more defined, sharper and crisper picture. 

Mark Smith, Technical Director at Vox Cinemas, said, “When it comes to showcasing content as the film-maker intended in 2D but particularly in 3D, there’s no doubting that Clarus XC adds a level of sharpness, clarity and depth, that makes for a high quality immersive experience."

The fourth generation d-smooth coating technology at the heart of Clarus XC has specific properties more commonly seen in white screens.  This technology enables Clarus XC screens to benefit from significantly improved light distribution compared to traditional 3D silver screens.  Through this, visible hot-spotting is reduced and uniformity is greatly increased, making compliance with 2D industry standards more easily achievable.

For more information on Clarus XC visit www.harkness-screens.com/

About Harkness Screens
Harkness Screens™ is the world's leading screen technology company, specialising in the design and manufacture of projection screens and supporting technologies for cinema and live events. From single-screen independent theatres to large multiplexes to large format immersive theatre experiences or live events, Harkness supplies thousands of screens every year helping provide outstanding presentation experiences to audiences around the world.

With global reach, Harkness is regarded as the world leader in cinema and has screens in more cinemas worldwide than any other manufacturer. With its industry leading 2D and 3D screen brands (Perlux HiWhite, Clarus XC and Spectral) along with an innovative range of presentation monitoring tools, digital surveying services and suite of cinema design and specification apps, Harkness continues to lead the way in screen technology for cinema. 

Founded in 1929, Harkness has manufacturing facilities in the USA, UK, France, India and China and combines unrivalled experience with the latest technology and production methods to provide innovative solutions to the company’s key markets.  For more information, visit the Harkness Screens web page at www.harkness-screens.com.

Harkness the exclusive screen supplier to Cinemacon 2018

FREDERICKSBURG, VIRGINIA, USA, APRIL 6TH 2018 Harkness Screens the world’s leading screen technology company and thought-leaders in on-screen brightness is delighted to confirm that Clarus XC technology will be the screen of choice for 2D and 3D theatrical presentations during Cinemacon 2018, for the fifth successive year.

The show’s auditorium in the Colosseum at Caesars Palace will feature an 18.2m x 7.85m (71’ x 30.25’) Clarus XC 170 screen used to showcase both 2D and 3D content from major distributors. 

Designed to work with all polarized 3D systems and regarded as the screen of choice for polarized laser 3D presentation due to its speckle reduction properties, Clarus XC screens create visibly deeper 3D content which draws in the audience creating a more captivating viewing experience.  A whiter look under projection mean that colours look visibly richer and more accurate both in 2D and 3D resulting in a more defined, sharper and crisper picture. 

“We’re delighted to continue the long association with Cinemacon providing our Clarus XC technology for the fifth time to the Colosseum,” explains Richard Mitchell, VP Global Marketing & Commercial Development at Harkness Screens.   Each year Mitch (Neuhauser) and his incredible team along with Boston Light and Sound transform the Colosseum into one of the best cinema auditoria in the world creating a truly magnificent environment for major Hollywood studios and manufacturers to showcase the best of cinema.  We’re very honoured to see our products performing such an important part in this”.

At its core, Clarus XC technology features 4th generation d-smooth coating technology which has specific properties more commonly seen in white screens.  This technology enables Clarus XC screens to benefit from significantly wide viewing angles, improved color and contrast and better light distribution compared to traditional 3D silver screens. 

The screen will also feature Harkness’ NanolastTM coating technology launched in 2017 which provides additional improvements in visual performance as well as added durability and robustness.  It will also feature Harkness’ proprietary 4K Digital Perforation Pattern designed to improve sound transmission in the spoken range, reduce moiré effect often seen in 4K projection and increase light reflectivity.

In addition to the showcase Clarus XC screen, Harkness will also provide a number of Harkness’ newly launched Perlux HiWhite screens which will be on display in the Octavius ballroom.

Cinemacon 2018 attendees will be able to find out further information on Harkness’ products by visiting the Harkness Screens booth #2203A (Augustus Ballroom) during the show.

  

About Harkness Screens
Harkness Screens™ is the world's leading screen technology company, specialising in the design and manufacture of projection screens and supporting technologies. From single-screen independent theatres to large multiplexes to large format immersive theatre experiences or live events, Harkness supplies thousands of screens every year for cinema, film production, special effects, live events and custom AV applications. 

With truly global reach, Harkness is regarded as the world leader in cinema and today has screens in more cinemas worldwide than any other manufacturer. With its industry leading 2D and 3D screen brands (Perlux and Spectral) along with its innovative range of tools and iOS/Android apps, Harkness continues to lead the way in screen technology for cinema. 

Founded in 1929, Harkness has manufacturing facilities in the USA, UK, France, India and China. Harkness Screens combines unrivalled experience with the latest technology and production methods to provide innovative solutions to the company’s key markets worldwide.  For more information, visit the Harkness Screens web page at www.harkness-screens.com.

Harkness Screens, official supplier to 68th Berlinale

BERLIN, GERMANY, 15TH FEBRUARY 2018 - Harkness Screens, the world leader in screen technology and manufacturer of premium cinema screens, has been confirmed as an Official Supplier to the 68th Berlin International Film Festival (Berlinale) due to take place between 15th and 25th February 2018.
 

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The Berlin International Film Festival (Berlinale) was founded in 1951. Today, the festival is not only the biggest audience film festival in the world and one of the most important dates on the international film industry‘s calendar but a can‘t-miss cinema fest for all film lovers. The Berlinale presents the entire spectrum of cinema with its wide variety of Sections and Initiatives, all with their specific profile.

This year, Harkness Screens will be an Official Supplier to the festival providing a number of Clarus XC 170 screens incorporating Harkness’ proprietary 4K Digital Perforation and new Nanolast coating technology throughout venues in Berlin.  

Festival Director Dieter Kosslick remarks: “As a film festival we always endeavour to present the participating films in the best possible quality. Therefore we are very excited about the support of Harkness Screens to provide state of the art projection Clarus XC screens for our premiere venues Berlinale Palast and Friedrichstadt-Palast amongst others.”
 

Designed to present 2D content and to work with all polarized 3D, Clarus XC screens create visibly deeper 3D content which draws in the audience creating a more captivating viewing experience.  A whiter look under projection mean that colours look visibly richer and more accurate both in 2D and 3D resulting in a more defined, sharper and crisper picture.  Clarus XC screens are also regarded as the screen of choice for polarized laser 3D presentation due to its speckle reduction properties.

“We’re delighted to be partnering with colleagues at Berlinale to bring our leading Clarus XC screen technology to audiences at what is widely regarded as one of the most important global film festivals,” explains Richard Mitchell, VP Global Marketing & Commercial Development at Harkness Screens.” Our Clarus XC screens along incorporating our new Nanolast technology will allow venues across the festival to show 2D content with exceptional uniformity, colours and contrast whilst still allowing 3D content to be shown.  We’re confident that our screens will help provide an unforgettable experience for film-makers and audiences alike,” he adds.

Whilst improving robustness, Nanolast technology also enhances the visual performance of screen surfaces by creating an even smoother, whiter and more uniform finish.  This improvement creates a more immersive viewing experience by increasing the richness of colours, adding further depth of field to 3D presentations and widening viewing angles.

Further information about Harkness’ Clarus XC screen technology, Digital 4K Perforations and Nanolast technology can be found at www.harkness-screens.com

About Harkness Screens
Harkness Screens™ is the world's leading screen technology company, specialising in the design and manufacture of projection screens and supporting technologies. From single-screen independent theatres to large multiplexes to large format immersive theatre experiences or live events, Harkness supplies thousands of screens every year for cinema, film production, special effects, live events and custom AV applications.

With truly global reach, Harkness is regarded as the world leader in cinema and today has screens in more cinemas worldwide than any other manufacturer. With its industry leading 2D and 3D screen brands (Perlux and Spectral) along with its innovative range of tools and iOS/Android apps, Harkness continues to lead the way in screen technology for cinema.

Founded in 1929, Harkness has manufacturing facilities in the USA, UK, France, India and China. Harkness Screens combines unrivalled experience with the latest technology and production methods to provide innovative solutions to the company’s key markets worldwide.  For more information, visit the Harkness Screens web page at www.harkness-screens.com.

# # #


HARKNESS CONTACT:
Richard Mitchell – VP Global Marketing & Commercial Development
Unit A Norton Road
Stevenage
Hertfordshire
SG1 2BB

Email: marketing@harkness-screens.com
Web: www.harkness-screens.com

 

Clarus XC Technology the official screen of CineAsia 2017

CINEASIA, HONG KONG, DECEMBER 10TH 2017 — Harkness Screens the world’s leading screen technology company and thought-leaders in on-screen brightness is once again delighted to confirm that Clarus XC technology is the screen of choice for 2D and 3D theatrical presentations during CineAsia 2017, the industry’s leading event for the Asian market.

The show’s auditorium in the Hong Kong Exhibition Centre features an 10.7m x 4.7m Clarus XC 170 screen used to showcase the latest showreels and movies from leading distributors both in 2D and 3D using RealD technology and Christie projection.

Designed to work with all polarized 3D systems and regarded as the premium screen of choice for all 3D presentations including polarized laser 3D due to its speckle reduction properties, Clarus XC screens create visibly deeper 3D content which draws in the audience creating a more captivating viewing experience.  A whiter and more uniform look under projection mean that colours look visibly richer and more accurate both in 2D and 3D resulting in a more defined, sharper and crisper picture without the requirement to vibrate the screen.  

IMAGE.JPG

“We’re delighted to continue our long association with CineAsia providing our Clarus XC technology  for the fourth successive year, this time incorporating our brand new NanolastTM technology which improves the visual performance of the screen by creating an even smoother finish,” explains Richard Mitchell, VP Global Marketing & Commercial Development at Harkness Screens.

At its core, Clarus XC technology features 4th generation d-smooth coating technology which has specific properties more commonly seen in white screens.  This technology enables Clarus XC screens to benefit from significantly wide viewing angles, improved colour and contrast and better light distribution compared to traditional 3D silver screens.

The screen also features Harkness’ exclusive 4K Digital Perforation Pattern designed to improve  sound transmission in the spoken range, reduce moiré effect often seen in 4K projection and increase light reflectivity.

About Harkness Screens
Harkness Screens™ is the world's leading screen technology company, specialising in the design and manufacture of projection screens and supporting technologies. From single-screen independent theatres to large multiplexes to large format immersive theatre experiences or live events, Harkness supplies thousands of screens every year for cinema, film production, special effects, live events and custom AV applications.  

With truly global reach, Harkness is regarded as the world leader in cinema and today has screens in more cinemas worldwide than any other manufacturer. With its industry leading 2D and 3D screen brands (Perlux and Spectral) along with its innovative range of tools and iOS/Android apps, Harkness continues to lead the way in screen technology for cinema.  

Founded in 1929, Harkness has manufacturing facilities in the USA, UK, France, India and China. Harkness Screens combines unrivalled experience with the latest technology and production methods to provide innovative solutions to the company’s key markets worldwide.  For more information, visit the Harkness Screens web page at www.harkness-screens.com

 

Harkness Screens unveils new more robust coating technology for all screens.

FREDERICKSBURG, VIRGINIA, USA, NOVEMBER 6TH 2017 - Harkness Screens, the world leader in screen technology and manufacturer of premium cinema screens, has announced the introduction of its new high performance coating technology Nanolast TM.

Nanolast coating technology is an improvement added to the formulation of all of Harkness’ coated screen families (including Clarus XC, Perlux and Spectral).  The new technology adds a stronger polymer structure to the existing coating technology to create a significantly more robust and durable surface with added visual performance improvements.

David Harrison CTO of Harkness Screens said “At Harkness we strive to continue to improve the performance of our screens.  Nanolast technology is a major enhancement providing exhibitors with a more durable screen less prone to installation or surface damage. By adding additional strength to the base coating technology, we are able to mitigate the most often seen types of screen damage and therefore reduce the risk of exhibitors requiring screen replacements thus improving total cost of ownership from their Harkness coated cinema screens.”

Whilst improving robustness, Nanolast technology also enhances the visual performance of screen surfaces by creating an even smoother, whiter and more uniform finish.  This improvement creates a more immersive viewing experience by increasing the richness of colours, adding further depth of field to 3D presentations and widening viewing angles.
“Many of our customers are now starting to rapidly adopt the latest projection technologies including phosphor and RGB laser.  The unique properties of Nanolast provide a complementary surface for showcasing the visual improvements offered in the latest generation of cinema projectors such as 4K, HDR and wide color gamut,” Harrison adds.

Nanolast technology is an incremental improvement added to all Harkness coated screens and is now available from Harkness’ global manufacturing facilities in USA, China, UK, France and India.

Further information about Harkness’ new production facility can be found at www.harkness-screens.com

 

Harkness Screens showcases major investment with new state-of-the-art USA cinema screen production facility.

FREDERICKSBURG, VIRGINIA, USA, OCTOBER 3RD 2017 - Harkness Screens, the world leader in screen technology and manufacturer of premium cinema screens, has announced that it will open a new manufacturing facility in the USA. The state-of-the-art facility based in Roanoke, Virginia will replace the existing plant, in Fredericksburg, Virginia, and will commence manufacturing of Harkness’ leading screen technologies from Fall 2017. Meanwhile, the company will retain a presence in Fredericksburg with the opening of a new commercial and administration office.

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Mark Ashcroft, Global CEO of Harkness Screens said “The significant ingenuity and creativity that goes into producing and presenting a movie, from distribution all the way through to exhibition, deserves a premium screen to create a fantastic movie-going experience. That’s what Harkness is all about and that’s what the new factory is all about. These are exciting times for the movie industry, for Harkness Screens and our cinema customers and this significant investment demonstrates our continued commitment to producing premium screen technology locally to serve the US and Latin American market.”

At close to 100,000 square feet, the new facility increases capacity five-fold. Harkness’ high-performance coated 2D and 3D screens including Clarus XC, Perlux Digital and Spectral which maximize brightness, uniformity and enhance colors and contrasts can now be made bigger, up to 60 feet in height and over 140 feet in width. The new factory is equipped with the proprietary Harkness Digital Perforation process for superior 4K and laser image quality and enhanced audio transmission.

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Mark Ashcroft further commented, “With the conversion of cinemas to luxury formats, we are seeing an increased demand for similar upgrades to the screen, to ensure that it too is part of the new enhanced movie experience for consumers. After listening carefully to our customers about their needs in the coming years we have shaped the new factory to not only meet that increasing screen demand but also to be able to best deploy exciting new coating technologies under development that will further optimize screens for 2D and 3D presentation as well as supporting emerging projection and sound technologies.”

Further information about Harkness’ new production facility can be found at www.harkness-screens.com

About Harkness Screens
Harkness Screens™ is the world's leading screen technology company, specialising in the design and manufacture of projection screens and supporting technologies. From single-screen independent theatres to large multiplexes to large format immersive theatre experiences or live events, Harkness supplies thousands of screens every year for cinema, film production, special effects, live events and custom AV applications.

With truly global reach, Harkness is regarded as the world leader in cinema and today has screens in more cinemas worldwide than any other manufacturer. With its industry leading 2D and 3D screen brands (Perlux and Spectral) along with its innovative range of tools and iOS/Android apps, Harkness continues to lead the way in screen technology for cinema.

Founded in 1929, Harkness has manufacturing facilities in the USA, UK, France, India and China. Harkness Screens combines unrivalled experience with the latest technology and production methods to provide innovative solutions to the company’s key markets worldwide.  For more information, visit the Harkness Screens web page at www.harkness-screens.com.

Free Screen Cleaning, Curolux and Building Performance Simulation Demos at CineEurope.

With so much incredible technology to show this year, we've decided to put it all in one room!  Join us in our suite (Room 131, First Floor, CCIB) for refreshments and a personalised demonstration of screen maintenance techniques, state-of-the-art presentation monitoring tools and 3D building performance simulation.  You can book your free appointment online now by clicking on the relevant button below.

Screen dusting, cleaning and Maintenance

How long should a screen last? When is it time to replace a screen? Can a screen be dusted and spot cleaned to improve performance?

Curolux presentation monitoring

Automated and manual tools powered by Qalif designed to monitor and maintain audio and visual quality in cinema to ensure excellence.

Building Performance Simluation

Rapid 3D modelling allows you to understand how your building performs; from retail efficiency through to security and evacuation plans.

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